Amazon PPC Services To Scale Your CPG Brand
Our Amazon PPC management services drive profitable growth for CPG brands. Through our Amazon PPC optimization service, we continuously refine campaigns and provide transparent, actionable reporting.
- Data-Driven Strategy
- Continuous Optimization
- Transparent Reporting
- Scalable Growth
- Profit-Focused Approach
Is Amazon PPC Right for You?
Not sure if Amazon PPC services are right for you? See if any of these sound familiar
Are your Amazon ad costs rising faster than your sales?
Is your ACOS too high, cutting into profits?
Do you lack the time or expertise to manage Amazon PPC?
Have your Amazon sales plateaued despite running ads?
Are you unsure how to structure campaigns or target the right keywords?
Do you want to scale ads but fear wasting budget?
Key Outcomes:
Campaign Setup & Structure
Complete initial setup with an organized campaign structure.
Ongoing Optimization
Regular bid and keyword adjustments to improve performance.
Goal-Driven Reporting
Transparent reporting linked to your business goals and KPIs.
What are Amazon PPC Services?
Amazon PPC (Pay-Per-Click) is Amazon’s advertising platform where sellers bid on keywords so their products appear as sponsored listings. You pay only when a shopper clicks your ad. Amazon PPC advertising services manage your campaigns end-to-end, from initial setup to continuous optimization and reporting. This solution is often called Amazon PPC marketing services
What Our Amazon PPC Management Covers
Our Amazon PPC management services cover every aspect of your campaigns
Account Setup & Audit
Full account audit and initial campaign setup for a strong foundation.
Keyword & ASIN Targeting
Researching relevant keywords and competitor ASINs to expand reach.
Negative Keyword Strategy
Using negatives to eliminate wasted ad spend.
Bid & Budget Management
Adjusting bids and budgets to meet targets and maximize ROI.
Placement Tuning
Optimizing bids by placement (top of search, etc.) for best results.
Creative Testing Support
Helping test ad creatives (images, copy) to improve click-through rates.
Search Term Mining
Analyzing search term reports to find new high-converting keywords.
Performance Reporting
Providing regular reports on key metrics and insights
Amazon Ad Types We Run
Our Amazon PPC advertising services cover all major Amazon ad types for full visibility
Sponsored Products
Cost-per-click ads in search results and on product pages targeting specific keywords or products.
Sponsored Brands
Banner ads at the top of search results featuring your brand and multiple products.
Sponsored Display
Retargeting ads that reach past visitors on Amazon and partner sites.
Our Amazon PPC Optimization Service Framework
Our Optimization Focus
- Campaign Structure Cleanup
- Search Term Harvesting
- Negative Keyword Pruning
- Bid & Budget Controls
- Placement Optimization
- Dayparting (Ad Scheduling)
- ACOS/TACOS Alignment
Before you run PPC ads, ensure your Amazon listings and operations meet these basic criteria
Optimized Listings
High-quality images, clear titles, and optimized descriptions.
Variation Strategy
Group similar products as variations to avoid internal competition.
Competitive Pricing
Prices that win the Buy Box and match market expectations.
Strong Reviews
A solid base of positive reviews and ratings to build trust.
Inventory Stability
Sufficient stock levels to support increased demand from ads.
Brand Registry
Amazon Brand Registry is in place to unlock additional advertising features.
Tracking in Place
Proper tracking (e.g., Amazon Attribution) to measure sales from ads.
What are Amazon PPC Services?
What are Amazon PPC Services?
How Our Amazon PPC Process Works
From onboarding to ongoing optimization, here’s how our Amazon PPC process works:
Audit & Goals
We audit your PPC campaigns and define goals to align our Amazon PPC marketing services with your business objectives
Campaign Structure Build
We develop an organized campaign structure (ad groups, keywords, targeting) for efficient, scalable management.
Launch & Baseline
We launch your campaigns and monitor initial performance data, establishing a baseline for growth.
Weekly Optimization
Each week, we analyze search term reports, adjust bids, and refine targeting to improve results.
Scale & Refine
We increase bids and budgets for winning campaigns while cutting waste from low-performing ads.
Reporting & Next Steps
We deliver monthly performance reports and outline next steps so you always know the plan.
What Our Amazon PPC Management Covers
Our Amazon PPC management services cover every aspect of your campaigns
ACOS (Advertising Cost of Sales):
Ad spend as a percentage of ad sales; measures advertising efficiency.
TACOS (Total Advertising Cost of Sales)
Ad spend as a percentage of total revenue (including organic sales); shows overall impact.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent; higher means more sales per ad dollar.
CTR (Click-Through Rate)
Percentage of impressions that turn into clicks; measures ad appeal.
CVR (Conversion Rate)
Percentage of clicks that convert to sales; indicates how well your listing converts.
CPC (Cost Per Click)
Average cost paid per click; helps control ad spend efficiency.
Ad Spend
Total advertising spend in a given period; your investment in PPC.
Sales
Total sales attributed to PPC ads; revenue driven by ads.
Impressions
Number of times your ads were displayed; indicates reach.
Search Term Waste
Ad spend wasted on irrelevant clicks; minimized with negative keywords.
Placement Performance
Results by ad placement; informs where to bid higher or lower.
Amazon PPC Services Pricing
We offer flexible, transparent pricing models to fit different advertising needs
Monthly Management Fee
A flat monthly fee for ongoing PPC management (predictable cost each month).
Performance-Based
Fees aligned with results (e.g., a percentage of ad sales), so our incentives match yours
One-Time Audit/Setup
One-time fee for a comprehensive PPC audit or initial campaign setup
Frequently Asked Questions
What Do Amazon PPC Services Include?
They include campaign setup, keyword/ASIN targeting, bid and budget management, negative keyword strategy, continuous optimization, and performance reporting.
Do You Offer Amazon PPC Management Services On A Month-To-Month Basis?
Yes, our services are available month-to-month with no long-term contracts.
How Do Amazon PPC Advertising Services Improve Ranking And Sales?
Effective PPC ads increase your sales velocity and product visibility, which boosts organic ranking and total sales.
How Long Does Amazon PPC Optimization Service Take To Show Results?
You’ll typically see some results within a few weeks, with bigger improvements usually in 1–2 months.
What Budget Do I Need For Amazon PPC?
We’ll recommend a budget based on your goals and category. Many brands start small and scale up as results come in.
Do You Manage Sponsored Products, Brands, And Display?
Yes, we handle all three major Amazon ad types (Sponsored Products, Sponsored Brands, and Sponsored Display).
How Do You Reduce Wasted Spend With Negatives And Targeting?
We aggressively use negative keywords and precise targeting to eliminate wasted spend from irrelevant clicks.
Will You Provide Reporting And Weekly Optimization Updates?
Yes, we provide clear performance reports (typically monthly) and can give weekly updates on optimizations.
Can PPC Work If My Listing Is New Or Has Low Reviews?
Yes, we start with a cautious approach to get initial sales and reviews. As your listing improves, PPC performance will pick up.
We're available 24/7 with expert help
Get an Amazon PPC Audit
Our Amazon PPC services start with a comprehensive audit, followed by a tailored plan and rollout timeline. You’ll receive a detailed plan with no obligation, just a clear path forward for your ads.